Quotation Zipper, Viktoriya. 2019. Influencer Marketing as an ascending trend in Social Networks - just a hype or a new reality.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Influencer Marketing as an ascending trend in Social Networks - just a hype or a new reality
Year 2019

Associations

People
Zipper, Viktoriya (Details)
Organization
Global Business and Trade DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5344 Foreign trade (Details)
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