Quotation Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Less is more: Effect of ad clutter in online display advertising
Event 40th INFORMS Marketing Science Conference
Year 2018
Date 14.06-16.06
Country United States/USA
Location Philadelphia

Associations

People
Ada, Sila (Former researcher)
Abou Nabout, Nadia (Details)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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