Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness
Event 40th INFORMS Marketing Science Conference
Year 2018
Date 14.06-16.06
Country United States/USA
Location Philadelphia

Associations

People
Uhl, Christina (Former researcher)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universit├Ąt Frankfurt, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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