Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness
Event Marketing Science 2018
Year 2018
Date 14.06-16.06
Country United States/USA
Location Philadelphia

Associations

People
Uhl, Christina (Details)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universit├Ąt Frankfurt, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
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