Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Gro├čbritannien, 27.05-29.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness
Event 31st EMAC Doctoral Colloquium
Year 2018
Date 27.05-29.05
Country United Kingdom
Location Glasgow

Associations

People
Uhl, Christina (Details)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universit├Ąt Frankfurt, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
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