Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness |
Event | 31st EMAC Doctoral Colloquium |
Year | 2018 |
Date | 27.05-29.05 |
Country | United Kingdom |
Location | Glasgow |
Associations
- People
- Uhl, Christina (Former researcher)
- Abou Nabout, Nadia (Details)
- External
- Miller, Klaus (Universität Frankfurt, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)