Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness |
| Event | 31st EMAC Doctoral Colloquium |
| Year | 2018 |
| Date | 27.05-29.05 |
| Country | United Kingdom |
| Location | Glasgow |
Associations
- People
- Uhl, Christina (Details)
- Abou Nabout, Nadia (Details)
- External
- Miller, Klaus (Universität Frankfurt, Germany)
- Organization
- Interactive Marketing and Social Media IN (Details)