Quotation Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Gro├čbritannien, 27.05-29.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Event EMAC 31st Doctoral Colloquium
Year 2018
Date 27.05-29.05.
Country United Kingdom
Location Glasgow

Associations

People
Eichinger, Isabel (Details)
Schreier, Martin (Details)
External
van Osselaer, Stijn M.J. (Cornell SC Johnson College of Business, United States/USA)
Organization
Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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