Quotation Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. In Proceedings of the 2018 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Glasgow, UK: None.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations
Title of whole publication Proceedings of the 2018 EMAC Annual Conference
Editor European Marketing Academy
Page from 0
Page to 0
Location Glasgow, UK
Year 2018
Open Access N

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Hutzinger, Clemens (Private University Seeburg Castle, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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