Quotation Decreton, Benoit, Monteiro, Felipe. 2018. BT Group: Managing Global Open Innovation. INSEAD Case Publishing.


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Abstract

Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia. Having taken on responsibility for some of BT’s internal research labs in 2017, he needs to boost synergies between internal research and external innovation, and to evaluate how these will play out in the future for telecom companies and the implications for BT.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title BT Group: Managing Global Open Innovation
Source INSEAD Case Publishing
Year 2018
URL https://cases.insead.edu/publishing/case?code=37325

Associations

People
Decreton, Benoit (Details)
External
Monteiro, Felipe (INSEAD, France)
Organization
International Business (Details)
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