Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen |
| Event | MAV Generalversammlung |
| Location | Wien |
| Event country | Austria |
| Date | Oct. 2, 2017 |
Associations
- Projects
- Packaging
- People
- Kamleitner, Bernadette (Details)
- Marckhgott, Eva (Details)
- External
- Leitgeb, Daniela (WU MSc Marketing, Austria)
- Prock, Viktoria (WU MSc Marketing, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)