Quotation Brindlmayer, Karl, Fisch, Jan Hendrik, Gudergan, Siggi . 2017. Why do firms with dynamic capabilities buy consultancy? – The case of international market diversification. JIBS PDW - EIBA Annual Conference, Mailand, 14.12.17


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Abstract

Firms face difficulties in their international market diversification efforts, as they are limited in deploying their dynamic capabilities in and lack specific information about new markets. In response to these difficulties, firms may engage consultants from the new host market for assistance. Drawing on the dynamic capabilities and information cost views, this study shows when and how consultants complement or substitute other information sources in market diversification efforts subject to the firm’s dynamic capabilities. Moderator-mediator analyses support hypotheses on a sample of 1,476 international market entries.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Why do firms with dynamic capabilities buy consultancy? – The case of international market diversification
Event JIBS PDW - EIBA Annual Conference
Location Mailand
Event country Italy
Date Dec. 14, 2017
URL http://www.eiba2017.polimi.it/

Associations

People
Brindlmayer, Karl (Details)
Fisch, Jan Hendrik (Details)
External
Gudergan, Siggi (The University of Newcastle, Australia)
Organization
International Business (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5344 Foreign trade (Details)
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