Quotation Kastner, Margit, Stangl, Brigitte, Schmidinger, Gabriel. 2019. Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups. SAGE Publishing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups
Source SAGE Publishing
Year 2019

Associations

People
Kastner, Margit (Details)
External
Schmidinger, Gabriel (ImPulsTanz - Vienna International Dance Festival, Austria)
Stangl, Brigitte (University of Surrey, United Kingdom)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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