Grad, Tom, Garaus, Christian, Lettl, Christopher. 2018. Crowd judge’s knowledge and evaluation validity in new product idea screening. American Marketing Association Winter Conference, New Orleans, Vereinigte Staaten/USA, 23.02.-25.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Crowd judge’s knowledge and evaluation validity in new product idea screening |
| Event | American Marketing Association Winter Conference |
| Year | 2018 |
| Date | 23.02.-25.02. |
| Country | United States/USA |
| Location | New Orleans |
Associations
- Projects
- Exploring Crowd Evaluations
- People
- Grad, Tom (Former researcher)
- Garaus, Christian (Former researcher)
- Lettl, Christopher (Details)
- Organization
- Institute for Strategy, Technology and Organization IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5324 Organizational research (Details)
- 5333 Business management (Details)
- 5350 Innovation research (Details)