Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Paper presented at an academic conference or symposium
Language	English
Title	Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing.
Event	2018 AMA Winter Academic Conference
Year	2018
Date	22.02-25.02
Country	United States/USA
Location	New Orleans

Associations

People: Nindl, Fabian (Details); Cerha, Cordula (Details); Schnedlitz, Peter (Details)
Organization: Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5315 Commercial science (Details); 5320 Marketing (Details)

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