Quotation Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing.
Event 2018 AMA Winter Academic Conference
Year 2018
Date 22.02-25.02
Country United States/USA
Location New Orleans

Associations

People
Nindl, Fabian (Details)
Cerha, Cordula (Details)
Schnedlitz, Peter (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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