Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. |
Event | 2018 AMA Winter Academic Conference |
Year | 2018 |
Date | 22.02-25.02 |
Country | United States/USA |
Location | New Orleans |