Keßler, Alexander, Zipper, Viktoriya, Sitz, Valentin. 2019. Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU. ZfKE: Zeitschrift für KMU und Entrepreneurship. 3

RIS

@ARTICLE{Keßler2019,
title = {Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU},
author = {Alexander Keßler and Viktoriya Zipper and Valentin Sitz},
year = {2019},
doi = {na},
url = {https://elibrary.duncker-humblot.com/journals/id/23/},
volume = {3},
language = {DE},
journal = {ZfKE: Zeitschrift für KMU und Entrepreneurship},
abstract = {Business sustainability has gained in importance worldwide over the last decades. However, many companies, especially SMEs, take up a defensive stance on business sustainability and perceive it as a necessity rather than an opportunity. With this background in mind, the article analyzes, if and how opportunity-targeted sustainability orientation can represent a competitive advantage that drives the internationalization of SMEs. The qualitative empirical analyses is based on a good-practice case of a medium sized enterprise in the organic food industry with a strong sustainability orientation. Its process of internationalization is analyzed stepwise to carve out the importance of its sustainability orientation. The analysis shows that business sustainability can represent a fundamental trigger for internationalization and robust competitive advantage, when it is pursued in a comprehensive, opportunity-oriented and authentic way. Simultaneously, it shapes the internationalization process, from market choice to market entry and market development.},
}