Quotation Keßler, Alexander, Zipper, Viktoriya, Sitz, Valentin. 2019. Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU. ZfKE: Zeitschrift für KMU und Entrepreneurship. 67 (3), 171-196.




Business sustainability has gained in importance worldwide over the last decades. However, many companies, especially SMEs, take up a defensive stance on business sustainability and perceive it as a necessity rather than an opportunity. With this background in mind, the article analyzes, if and how opportunity-targeted sustainability orientation can represent a competitive advantage that drives the internationalization of SMEs. The qualitative empirical analysis is based on a good-practice case of a medium sized enterprise in the organic food industry with a strong sustainability orientation. Its process of internationalization is analyzed stepwise to carve out the importance of its sustainability orientation. The analysis shows that business sustainability can represent a fundamental trigger for internationalization and robust competitive advantage, when it is pursued in a comprehensive, opportunity-oriented and authentic way. Simultaneously, it shapes the internationalization process, from market choice to market entry and market development.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal ZfKE: Zeitschrift für KMU und Entrepreneurship
WU-Journal-Rating new STRAT-C
Language German
Title Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU
Volume 67
Number 3
Year 2019
Page from 171
Page to 196
Reviewed? Y
URL https://elibrary.duncker-humblot.com/journals/id/23/
DOI https://doi.org/10.3790/zfke.67.3.171
Open Access N


Keßler, Alexander (Details)
Zipper, Viktoriya (Former researcher)
Sitz, Valentin (-, Austria)
Department of Global Business and Trade DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5344 Foreign trade (Details)
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