Keßler, Alexander, Zipper, Viktoriya, Sitz, Valentin. 2019. Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU. ZfKE: Zeitschrift für KMU und Entrepreneurship. 67 (3), 171-196.
BibTeX
Abstract
Business sustainability has gained in importance worldwide over the last decades. However, many companies, especially SMEs, take up a defensive stance on business sustainability and perceive it as a necessity rather than an opportunity. With this background in mind, the article analyzes, if and how opportunity-targeted sustainability orientation can represent a competitive advantage that drives the internationalization of SMEs. The qualitative empirical analysis is based on a good-practice case of a medium sized enterprise in the organic food industry with a strong sustainability orientation. Its process of internationalization is analyzed stepwise to carve out the importance of its sustainability orientation. The analysis shows that business sustainability can represent a fundamental trigger for internationalization and robust competitive advantage, when it is pursued in a comprehensive, opportunity-oriented and authentic way. Simultaneously, it shapes the internationalization process, from market choice to market entry and market development.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | ZfKE: Zeitschrift für KMU und Entrepreneurship |
WU-Journal-Rating new | STRAT-C |
Language | German |
Title | Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU |
Volume | 67 |
Number | 3 |
Year | 2019 |
Page from | 171 |
Page to | 196 |
Reviewed? | Y |
URL | https://elibrary.duncker-humblot.com/journals/id/23/ |
DOI | https://doi.org/10.3790/zfke.67.3.171 |
Open Access | N |
Associations
- People
- Keßler, Alexander (Details)
- Zipper, Viktoriya (Former researcher)
- External
- Sitz, Valentin (-, Austria)
- Organization
- Department of Global Business and Trade DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5344 Foreign trade (Details)