Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen. Transfer. Werbeforschung & Praxis ,
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Transfer. Werbeforschung & Praxis |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen |
| Year | 2018 |
| DOI | na |
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- People
- Hotz-Behofsits, Christian (Details)
- Wlömert, Nils (Details)
- Abou Nabout, Nadia (Details)
- Organization
- Interactive Marketing and Social Media IN (Details)