Quotation Weitzl, Wolfgang. 2018. Creating consumer-based brand equity with social media content marketing. In: Handbook of research on entrepreneurship and marketing for global reach in the digital economy, Hrsg. L. Carvalho, 0-0. Hershey, PA: IGI Global.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Chapter in edited volume
Language English
Title Creating consumer-based brand equity with social media content marketing
Title of whole publication Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Editor L. Carvalho
Page from 0
Page to 0
Location Hershey, PA
Publisher IGI Global
Year 2018
Reviewed? Y

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Weitzl, Wolfgang (Former researcher)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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