Quotation Karlusch, Albrecht, Sachsenhofer, Wolfgang, Reinsberger, Kathrin. 2018. Educating for the development of sustainable business models: Designing and delivering a course to foster creativity. Journal of Cleaner Production. 179 169-179.


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Abstract

Incorporating entrepreneurship and sustainability as complementary entities is challenging. Within a multi-disciplinary academic context and using a case-study research approach, this paper outlines the design and delivery of an entrepreneurship course to encourage participants' lateral thinking and incorporated intelligence when developing sustainable business models. Results underline the fact that teams, which include participants with a greater diversity of academic backgrounds, tend to think and act more creatively in the conceptualization of new business models compared to less diverse teams in a similar academic context. Participants’ ideas in diverse teams proved to incorporate a wider problem context in their problem-solution proposition. This underlines some conclusive evidence for a positive relationship between social learning and business development in fostering first and foremost intangible learning but also enable concrete tangible outcomes in creating new sustainability business models.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Cleaner Production
Citation Index SCI
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, WH-B
Language English
Title Educating for the development of sustainable business models: Designing and delivering a course to foster creativity
Volume 179
Year 2018
Page from 169
Page to 179
Reviewed? Y
DOI https://doi.org/10.1016/j.jclepro.2017.12.199
Open Access N

Associations

People
Karlusch, Albrecht (Former researcher)
Sachsenhofer, Wolfgang (Former researcher)
Reinsberger, Kathrin (Details)
Organization
Entrepreneurship and Innovation IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5350 Innovation research (Details)
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