Holweg, Christina. 2016. New Avenues in Retailing and Marketing - Inspiration for a Research Agenda. Habilitationsschrift, Department of Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Habilitation |
| Language | English |
| Title | New Avenues in Retailing and Marketing - Inspiration for a Research Agenda |
| Academic institution | Department of Marketing |
| Year | 2016 |
Associations
- People
- Holweg, Christina (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 5407 Ethics and social sciences (Details)
- 5427 Poverty research, social exclusion (Details)