Quotation Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2018. When can sponsorship disclosures lead consumers to resist covert persuasion online? 2018 ICA Annual Conference, Prague, Tschechische Republik, 24.05.-28.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title When can sponsorship disclosures lead consumers to resist covert persuasion online?
Event 2018 ICA Annual Conference
Year 2018
Date 24.05.-28.05.
Country Czech Republic
Location Prague

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Organization
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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