Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale |
| Year | 1999 |
Associations
- People
- Stöttinger, Barbara (Details)
- Schlegelmilch, Bodo B. (Details)
- Sinkovics, Rudolf (Former researcher)
- Organization
- International Marketing Management IN (Details)