Quotation Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale
Year 1999

Associations

People
Stöttinger, Barbara (Details)
Schlegelmilch, Bodo B. (Details)
Sinkovics, Rudolf (Former researcher)
Organization
International Marketing Management IN (Details)
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