Quotation Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Paywalls affect Human Brand Success
Event ANZMAC Conference 2017
Year 2017
Date 04.12.-06.12.
Country Australia
Location Melbourne

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Wlömert, Nils (Details)
Hotz-Behofsits, Christian (Details)
Abou Nabout, Nadia (Details)
Organization
Interactive Marketing and Social Media IN (Details)
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