Quotation Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions. Journal of Communication Management, 22 (1), 67-78.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Communication Management
Language English
Title Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions
Volume 22
Number 1
Year 2018
Page from 67
Page to 78
Reviewed? Y
DOI http://dx.doi.org/10.1108/JCOM-12-2016-0096
Open Access N

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Henriks, Magdalena (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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