Quotation Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2017. Do consumers feel more authentic after making a high or a low self-control choice? The moderating role of lay rationalism. Society for Consumer Psychology (SCP) Conference 2017, San Francisco, Vereinigte Staaten/USA, 16.02.2017 - 18.02.2017.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do consumers feel more authentic after making a high or a low self-control choice? The moderating role of lay rationalism
Event Society for Consumer Psychology (SCP) Conference 2017
Year 2017
Date 16.02.2017 - 18.02.2017
Country United States/USA
Location San Francisco

Associations

People
Kokkoris, Michail (Details)
External
Alós-Ferrer, Carlos (University of Cologne, Germany)
Hoelzl, Erik (University of Cologne, Germany)
Organization
Marketing and Consumer Research IN (Details)
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