Quotation Hieke, Silke, Moreau, Page, Schreier, Martin. 2017. When "Valentino" Gets Personal: Is Customization the New Luxury? ACR 2017, Association for Consumer Research Conference, San Diego, Vereinigte Staaten/USA, 26.10-29.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title When "Valentino" Gets Personal: Is Customization the New Luxury?
Event ACR 2017, Association for Consumer Research Conference
Year 2017
Date 26.10-29.10.
Country United States/USA
Location San Diego

Associations

People
Hieke, Silke (Former researcher)
Schreier, Martin (Details)
External
Moreau, Page (University of Wisconsin - Madison, United States/USA)
Organization
Marketing Management IN (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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