Quotation Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry
Title of whole publication 2017 Summer AMA Conference Proceedings, Part P
Editor American Marketing Association
Page from 13
Page to 14
Location San Francisco
Publisher American Marketing Association
Year 2017
ISBN 0-87757-366-2

Associations

People
Simbrunner, Philipp (Details)
Schlegelmilch, Bodo B. (Details)
External
Stacheneder, Verena (unknown, Austria)
Organization
International Marketing Management IN (Details)
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