Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry |
| Title of whole publication | 2017 Summer AMA Conference Proceedings, Part P |
| Editor | American Marketing Association |
| Page from | 13 |
| Page to | 14 |
| Location | San Francisco |
| Publisher | American Marketing Association |
| Year | 2017 |
| ISBN | 0-87757-366-2 |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Stacheneder, Verena (unknown, Austria)
- Organization
- International Marketing Management IN (Details)