Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry |
Title of whole publication | 2017 Summer AMA Conference Proceedings, Part P |
Editor | American Marketing Association |
Page from | 13 |
Page to | 14 |
Location | San Francisco |
Publisher | American Marketing Association |
Year | 2017 |
ISBN | 0-87757-366-2 |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Stacheneder, Verena (unknown, Austria)
- Organization
- Institute for International Marketing Management IN (Details)