Quotation Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Getting the `Right¿ CSR Insurance ¿ When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes?
Event CSR COMMUNICATION CONFERENCE 2017
Year 2017
Date 21.09.-23.09.
Country Austria
Location Wien
URL http://csr-com.org/3rd_csr_communication_conference

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (University of Bochum, Germany)
Schons, Laura Marie (University of Mannheim, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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