Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? |
| Event | ACR 2017 North America Conference |
| Year | 2017 |
| Date | 26.10.-29.10. |
| Country | United States/USA |
| Location | San Diego (CA) |
Associations
- People
- Ruzeviciute, Ruta (Former researcher)
- Kamleitner, Bernadette (Details)
- External
- Biswas, Dipayan (University of South Florida, United States/USA)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)