Quotation Sengo Furtado, Filipe, Reutterer, Thomas, Netzer, Oded. 2017. Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data. INFORMS Marketing Science Conference 2017, Los Angeles, Vereinigte Staaten/USA, 08.06-11.06.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data
Event INFORMS Marketing Science Conference 2017
Year 2017
Date 08.06-11.06.
Country United States/USA
Location Los Angeles
URL https://marketingscience2017.usc.edu/

Associations

People
Sengo Furtado, Filipe (Details)
Reutterer, Thomas (Details)
External
Netzer, Oded (Columbia Business School, United States/USA)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
Google Scholar: Search