Quotation Kleber, Janet, Florack, Arnd, Peters, Ellen. 2017. What determines consumers’ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages. International Convention of Psychological Science, Wien, Österreich, 23.03-25.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title What determines consumers¿ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages
Event International Convention of Psychological Science
Year 2017
Date 23.03-25.03
Country Austria
Location Wien

Associations

People
Kleber, Janet (Former researcher)
External
Florack, Arnd (University of Vienna, Austria)
Peters, Ellen (Ohio State University, United States/USA)
Organization
Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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