Quotation Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Customization can improve your performance: The motivational consequences of the self-expressive customization of a product
Event EMAC European Marketing Academy Conference
Year 2016
Date 24.05.-27.05.
Country Norway
Location Oslo

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Janiszewski, Chris (University of Florida, United States/USA)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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