Quotation Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Made for You: The Effect of Consumer Identification on Consumer Preference
Event ACR 2016, Association for Consumer Research Conference
Year 2016
Date 27.10.-30.10.
Country Germany
Location Berlin

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph (Technical University of Munich, Germany)
Lim, Sarah (Cornell University, United States/USA)
van Osselaer, Stijn (Cornell University, United States/USA)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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