Quotation Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding
Event Thought Leaders in Consumer-Based Strategy Conference 2017
Year 2017
Date 19.05.-21.05.
Country Netherlands
Location Amsterdam

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People
Schreier, Martin (Details)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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