Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2017, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Impact of Display Ad Viewability on Advertising Effectiveness
Event Marketing Science 2017
Year 2017
Date 07.06-10.06
Country United States/USA
Location Los Angeles

Associations

People
Uhl, Christina (Details)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universität Frankfurt, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
Google Scholar: Search