Quotation Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Disclosing information about ad placements in online display advertising: The effect on demand and price
Event 39th INFORMS Marketing Science Conference
Year 2017
Date 07.06-10.06
Country United States/USA
Location Los Angeles

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People
Ada, Sila (Former researcher)
Abou Nabout, Nadia (Details)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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