Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 46th Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 23.05-26.05.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Disclosing information about ad placements in online display advertising: The effect on demand and price |
Event | 46th Conference of the European Marketing Academy (EMAC) |
Year | 2017 |
Date | 23.05-26.05 |
Country | Netherlands |
Location | Groningen |
Associations
- People
- Ada, Sila (Details)
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)