Quotation Li, Chengguang, Brodbeck, Felix, Fisch, Jan Hendrik. 2013. Rethinking cultural interaction: The role of cultural attractiveness in internaitonal business. Academy of International Business, Istanbul, Türkei, 03.07.-06.07.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Rethinking cultural interaction: The role of cultural attractiveness in internaitonal business
Event Academy of International Business
Year 2013
Date 03.07.-06.07.
Country Turkey
Location Istanbul

Associations

People
Fisch, Jan Hendrik (Details)
External
Brodbeck, Felix (Universität München, Germany)
Li, Chengguang (Universität Augsburg, Germany)
Organization
Global Business and Trade DP (Details)
International Business (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5344 Foreign trade (Details)
5350 Innovation research (Details)
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