Li, Chengguang, Brodbeck, Felix, Fisch, Jan Hendrik. 2013. Rethinking cultural interaction: The role of cultural attractiveness in internaitonal business. Academy of International Business, Istanbul, Türkei, 03.07.-06.07.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Rethinking cultural interaction: The role of cultural attractiveness in internaitonal business |
| Event | Academy of International Business |
| Year | 2013 |
| Date | 03.07.-06.07. |
| Country | Turkey |
| Location | Istanbul |
Associations
- People
- Fisch, Jan Hendrik (Details)
- External
- Brodbeck, Felix (Universität München, Germany)
- Li, Chengguang (Universität Augsburg, Germany)
- Organization
- Department of Global Business and Trade DP (Details)
- Institute for International Business (Fisch) (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5344 Foreign trade (Details)
- 5350 Innovation research (Details)