Quotation Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Online Content Monetization: The Effect of Paywalls on Influencer¿ Success
Event 39th INFORMS Marketing Science Conference
Year 2017
Date 07.06.-10.06
Country United States/USA
Location Los Angeles

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Hotz-Behofsits, Christian (Details)
Wlömert, Nils (Details)
Abou Nabout, Nadia (Details)
Organization
Interactive Marketing and Social Media IN (Details)
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