Quotation Schlegelmilch, Bodo B., Quaas BSc (WU), MSc (WU), Christian N., Ambös, Ph.D., Tina C. 2017. Nivea and Friends: Beiersdorf’s Quest for an Optimal Strategy – Structure Alignment. Case Centre.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title Nivea and Friends: Beiersdorf¿s Quest for an Optimal Strategy ¿ Structure Alignment
Source Case Centre
Year 2017

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Ambös, Ph.D., Tina C. (University of Geneva, Switzerland)
Quaas BSc (WU), MSc (WU), Christian N. (Carlsberg Group, Germany)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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