Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Leveraging Purchase Timing Regularity for Predicting Customer Behavior |
| Event | European Marketing Academy Conference 2017 |
| Year | 2017 |
| Date | 23.05.-26.05. |
| Country | Netherlands |
| Location | Groningen |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Platzer, Michael (WU Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)