Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Leveraging Purchase Timing Regularity for Predicting Customer Behavior |
Event | European Marketing Academy Conference 2017 |
Year | 2017 |
Date | 23.05.-26.05. |
Country | Netherlands |
Location | Groningen |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Platzer, Michael (WU Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)