Quotation Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Leveraging Purchase Timing Regularity for Predicting Customer Behavior
Event European Marketing Academy Conference 2017
Year 2017
Date 23.05.-26.05.
Country Netherlands
Location Groningen

Associations

People
Reutterer, Thomas (Details)
External
Platzer, Michael (WU Vienna, Austria)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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