Quotation Redl, Josef, Sobotka, Robert, Judt, Ewald. 2017. Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders. Transfer. Werbeforschung & Praxis (1), 22-28.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders
Number 1
Year 2017
Page from 22
Page to 28
Reviewed? Y
DOI n.a.

Associations

People
Judt, Ewald (Details)
External
Redl, Josef (FMVÖ, Austria)
Sobotka, Robert (Telemark Marketing , Austria)
Organization
Institute for Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5305 Bank management (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
Google Scholar: Search