Redl, Josef, Sobotka, Robert, Judt, Ewald. 2017. Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders. Transfer. Werbeforschung & Praxis (1), 22-28.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders |
| Number | 1 |
| Year | 2017 |
| Page from | 22 |
| Page to | 28 |
| Reviewed? | Y |
| DOI | n.a. |
Associations
- People
- Judt, Ewald (Details)
- External
- Redl, Josef (FMVÖ, Austria)
- Sobotka, Robert (Telemark Marketing , Austria)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5305 Bank management (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)