Quotation Redl, Josef, Sobotka, Robert, Judt, Ewald. 2017. Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders. Transfer. Werbeforschung & Praxis (1), 22-28.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders
Number 1
Year 2017
Page from 22
Page to 28
Reviewed? Y
DOI n.a.

Associations

People
Judt, Ewald (Details)
External
Redl, Josef (FMVÖ, Austria)
Sobotka, Robert (Telemark Marketing , Austria)
Organization
Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5305 Bank management (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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