Redl, Josef, Sobotka, Robert, Judt, Ewald. 2017. Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders. Transfer. Werbeforschung & Praxis (1), 22-28.
BibTeX
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders |
Number | 1 |
Year | 2017 |
Page from | 22 |
Page to | 28 |
Reviewed? | Y |
DOI | n.a. |
Associations
- People
- Judt, Ewald (Details)
- External
- Redl, Josef (FMVÖ, Austria)
- Sobotka, Robert (Telemark Marketing , Austria)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5305 Bank management (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)