Quotation Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163.


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Abstract

This paper examines the role of time orientation in predicting users' participation patterns in social networking sites (SNS). A series of structural paths leading from time orientation to users' intention to interact and finally to actual engagement with SNS is compared across three countries: Austria, China and Uruguay. After assuring measurement invariance for the constructs of the study, differences in structural paths across counties are assessed. Findings show that future orientation has a positive effect on a user's intentions to actively generate content and passively monitor SNS. These relationships are invariant across countries. Present orientation positively influences intention to actively interact in Austria and Uruguay. Finally, the relationship between users' active intention and engagement is strongest for Austria, scoring high on the individualism dimension, as compared to China and Uruguay.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Business Research
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, VW-D, WH-B
Language English
Title Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay.
Volume 80
Year 2017
Page from 155
Page to 163
Reviewed? Y
URL http://www.sciencedirect.com/science/article/pii/S0148296317301625
DOI http://dx.doi.org/10.1016/j.jbusres.2017.05.016
Open Access N

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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