Quotation Kokkoris, Michail, Kühnen, Ulrich. 2015. The need to have an opinion as a driver of consumer choice. Journal of Consumer Behaviour 14 (2), 92-102.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Consumer Behaviour
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title The need to have an opinion as a driver of consumer choice
Volume 14
Number 2
Year 2015
Page from 92
Page to 102
Reviewed? Y
DOI http://dx.doi.org/10.1002/cb.1502

Associations

People
Kokkoris, Michail (Details)
External
Kühnen, Ulrich (Jacobs University Bremen, Germany)
Organization
Marketing and Consumer Research IN (Details)
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