Quotation Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry
Event Summer AMA Conference American Marketing Association
Year 2017
Date 04.08-06.08.
Country United States/USA
Location San Francisco

Associations

People
Simbrunner, Philipp (Details)
Schlegelmilch, Bodo B. (Details)
External
Stacheneder, Verena (unknown, Austria)
Organization
International Marketing Management IN (Details)
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