Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand |
| Title of whole publication | Handbook of Research on Counterfeiting and Illicit Trade |
| Editor | Peggy E. Chaudhry |
| Page from | 387 |
| Page to | 403 |
| Location | Cheltenham, UK |
| Publisher | Edward Elgar Publishing |
| Year | 2017 |
| Reviewed? | Y |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- External
- Cesareo, Ludovica (University of Pennsylvania, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5502 Occupational-, industrial psychology (Details)
- 5517 Organisational psychology (Details)