Quotation Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand
Title of whole publication Handbook of Research on Counterfeiting and Illicit Trade
Editor Peggy E. Chaudhry
Page from 387
Page to 403
Location Cheltenham, UK
Publisher Edward Elgar Publishing
Year 2017
Reviewed? Y

Associations

People
Stöttinger, Barbara (Details)
Penz, Elfriede (Details)
External
Cesareo, Ludovica (University of Pennsylvania, United States/USA)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5502 Occupational-, industrial psychology (Details)
5517 Organisational psychology (Details)
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