Quotation Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology
Event 5th International Consumer Brand Relationships Conference
Year 2017
Date 18.05.-20.05.
Country Portugal
Location Porto

Associations

People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5502 Occupational-, industrial psychology (Details)
5517 Organisational psychology (Details)
Google Scholar: Search