Quotation Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Influence of Different Types of Online Interaction on Brand Attitudes – A Cross-Cultural Analysis. 18th Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Influence of Different Types of Online Interaction on Brand Attitudes ¿ A Cross-Cultural Analysis
Event 18th Academy of Marketing Science World Marketing Congress
Year 2015
Date 14.07-18.07.
Country Italy
Location Bari

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Houston, Michael (Carlson School of Management, United States/USA)
Organization
International Marketing Management IN (Details)
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