Quotation Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. Customer-Based-Brand Equity in the Digital Age – Development of a Theoretical Framework. 45th AMS Annual Conference, San Coronado, Vereinigte Staaten/USA, 24.05-26.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Customer-Based-Brand Equity in the Digital Age ¿ Development of a Theoretical Framework
Event 45th AMS Annual Conference
Year 2017
Date 24.05-26.05
Country United States/USA
Location San Coronado

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Schantl, Elena (WU, Austria)
Organization
International Marketing Management IN (Details)
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