Quotation Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity. 26th Annual CIMaR Conference Consortium for International Marketing Research, Florence, Italien, 20.06-23.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity
Event 26th Annual CIMaR Conference Consortium for International Marketing Research
Year 2017
Date 20.06-23.06
Country Italy
Location Florence

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Schantl, Elena (WU, Austria)
Organization
International Marketing Management IN (Details)
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