Quotation Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior
Event AMS Academy of Marketing Science 45th Annual Conference
Year 2017
Date 24.05-26.05
Country United States/USA
Location San Diego

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People
Penz, Elfriede (Details)
Zablocki, Agnieszka (Former researcher)
Simbrunner, Philipp (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search