Simbrunner, Philipp. 2016. Global Marketing Strategy – An Executive Digest. Besprechung von Global Marketing Strategy – An Executive Digest, von Schlegelmilch, Bodo B. Transfer. Werbeforschung & Praxis 62 (3), 63-63.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Global Marketing Strategy ¿ An Executive Digest |
| Reviewed work | Global Marketing Strategy ¿ An Executive Digest |
| Reviewed work's auhtor | Schlegelmilch, Bodo B. |
| Volume | 62 |
| Issue | 3 |
| Year | 2016 |
| Page from | 63 |
| Page to | 63 |
| JEL | M31 |
Associations
- People
- Simbrunner, Philipp (Details)
- Organization
- Institute for International Marketing Management IN (Details)