Simbrunner, Philipp. 2016. Global Marketing Strategy – An Executive Digest. Besprechung von Global Marketing Strategy – An Executive Digest, von Schlegelmilch, Bodo B. Transfer. Werbeforschung & Praxis 62 (3), 63-63.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book or article review |
Journal | Transfer. Werbeforschung & Praxis |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | Global Marketing Strategy ¿ An Executive Digest |
Reviewed work | Global Marketing Strategy ¿ An Executive Digest |
Reviewed work's auhtor | Schlegelmilch, Bodo B. |
Volume | 62 |
Issue | 3 |
Year | 2016 |
Page from | 63 |
Page to | 63 |
JEL | M31 |