Quotation Simbrunner, Philipp. 2016. Global Marketing Strategy – An Executive Digest. Besprechung von Global Marketing Strategy – An Executive Digest, von Schlegelmilch, Bodo B. Transfer. Werbeforschung & Praxis 62 (3), 63-63.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Global Marketing Strategy ¿ An Executive Digest
Reviewed work Global Marketing Strategy ¿ An Executive Digest
Reviewed work's auhtor Schlegelmilch, Bodo B.
Volume 62
Issue 3
Year 2016
Page from 63
Page to 63
JEL M31

Associations

People
Simbrunner, Philipp (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search