Quotation Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Time Orientation: The Role of Culture and its Marketing Applications.
Volume 63
Number 1
Year 2017
Page from 17
Page to 21
Reviewed? Y
DOI na
Open Access N
JEL M31

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People
Simbrunner, Philipp (Details)
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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